Jerod Laughlin

About Jerod Laughlin

I am a results-driven Marketing Executive, Growth Strategist, and Trusted Advisor with a proven track record of spearheading award-winning digital experiences, driving customer acquisition, and achieving substantial revenue growth for both multi-stage startups and Fortune 500 companies.Throughout my influential career, I have consistently delivered exceptional results, showcasing a talent for quick assessment, rapid decision-making, and focused execution.In my current role as a Fractional CMO/Marketing Consultant and Advisor to the Board at Premiere Lacrosse League (PLL), I\'ve been instrumental in redefining the league\'s performance marketing efforts, including creating new and innovative out-of-home campaigns, overseeing agency selection, and designing more impactful social media ads.During my tenure as the Executive Vice President, General Manager at LendingPoint, a fintech platform, I successfully built and launched a new line of business, Personal Financial Manager (PFM). This involved developing a go-to-market strategy, key value propositions, and negotiating vendor contracts to ensure cost-effectiveness. As the CMO at True Link Financial, a fast-growing fintech startup, I played a pivotal role in rebuilding the in-house Marketing function. I optimized a $1.5M marketing budget, restructured the tech stack, and implemented full-funnel data integration for comprehensive analytics. My efforts resulted in a new corporate web presence, brand architecture, and consistent messaging across all customer touchpoints.At C2FO, a unique fintech company, I joined as a key member of the C-suite and their first CMO during the company’s formative growth phase to spearhead marketing and jumpstart growth. Transforming a sub-1% ROAS email-only marketing program into a global, multi-channel initiative, I achieved a 300% reduction in CPA. I created the company’s first full-spectrum brand platform and developed critical segmentation and funnel infrastructure for enhanced visibility companywide.These are just a few highlights from my diverse career where I’ve consistently delivered impactful results, driving revenue growth, and increasing customer engagement. As a visionary leader, I thrive on creating and implementing innovative strategies that not only meet but exceed business objectives.

Experience

1. Vice President, Global Head of Marketing

   Arbol

   Sep 2025 — Present · New York, NY, US

   My mandate is to establish Arbol as the definitive voice in climate risk solutions while driving commercial growth across agricultural and property insurance markets. Leading a cross-functional marketing organization, I oversee brand strategy, performance marketing, and thought leadership initiatives with a focus on translating complex climate science and parametric approaches into clear, compelling value propositions for diverse stakeholder audiences.

Education

• Sam Houston State University

  Communication

  1989 — 1994

Skills

• Social Networking
• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Strategic Partnerships
• Online Advertising
• Search Engine Optimization (SEO)
• Social Media
• Customer Experience
• Creative Direction
• Advertising
• Information Architecture
• Analytics
• Search Engine Marketing (Sem)
• Direct Marketing
• Mobile Devices
• Web Design
• Lead Generation
• Customer Acquisition
• Management Consulting
• User Experience
• Marketing Strategy
• Web Development
• Sem
• SEO
• Digital Strategy
• Interaction Design
• Web Marketing
• Brand Development
• Marketing
• Strategy
• E-Commerce
• Mobile Marketing
• Strategic Planning
• Interactive Marketing
• Art Direction
• Email Marketing
• Online Marketing
• Marketing Research
• Leadership