Jennifer K. Lane
Forward-Thinking Change Leader | Passionate about meaningful customer engagements through innovative B2B & B2C solutions | MBA
- Role
- Director of Operations at Funeralwise
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jennifer K. Lane
My journey in the deathcare industry began in high school while working in the solemn…
Experience
Director of Operations
Jul 2005 — Present
After transforming our digital presence and UX as a consultant, I was promoted to oversee the company’s full B2C eCommerce lifecycle, spanning product management, vendor relationships, customer engagement, and sales optimization. Optimize inventory management for core product lines by leading specialized team in utilizing digital solutions to track supplier stock, create inventory reports, and mitigate distressing customer situations. Drive efficient product sourcing, scalability, and market competitiveness by employing systems that collect product performance and user satisfaction data, leveraging findings to adapt and grow product lines and define roadmaps. Deliver user-focused redesign initiatives for website and application platforms, elevating UX and driving notable increases in repeat traffic.Select Achievements Inspired rebranding and retooling of “After Me Planner” with launch of “After Me Organizer,” streamlining and simplifying product offerings after orchestrating competitive analysis, identifying misalignments, and gaining buy-in from leadership. Maintained competitive retail pricing through successful negotiation with key vendor; preserved vendor relationship and reinforced commitment to consumer affordability. Elevated brand trust and customer loyalty, driving 5-star rating on Trustpilot; developed and implemented SOPs for real-time eCommerce requests. Optimized operational efficiency and enhanced customer satisfaction by establishing unified refund and return policies, adeptly navigating and synchronizing diverse supplier procedures for seamless service delivery. Enhanced product visibility and improved SEO rankings; drove user-generated content via interactive discussion boards on funeral and cemetery best practices.
Education
Baker College
Master of Business Administration - MBA
Spring Arbor University
Bachelor of Arts - BA
Skills
- SEO
- Procedure Development
- Management Consulting
- Small Business
- Management
- Team Building
- Team Leadership
- Insurance
- Operations Management
- Customer Service
- Online Content Creation
- Process Improvement
- Social Media
- Digital Media
- Leadership
- Training
- Virtual Teams
- Financial Analysis
- Project Management
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