Jackie Lampugnano
Head of DTC / Digital Marketing
- Role
- Head of Direct-to-consumer Digital Marketing at Virtue Labs Llc
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Jackie Lampugnano
I\'m a lean marketer with a knack for bringing together qualitative (creative) content and the metrics/performance-driven side of marketing. I run a content-driven marketing team that produces authentic content (written and visual) on a daily basis and distributes it across all digital channels (social, email, on-site, blog, etc.). My goal is always to create a content-rich, curated online experience that also drives revenue and repeat purchases. I\'m a firm believer in tying everything back to ROI and using analytics to drive creative decisions. Prior to Folica, I developed and executed on communications strategies for both B2B and B2C companies of all sizes, ranging from launching startups to handling communications for global enterprise software companies. I\'m a tech nerd through and through, but I\'m also a creative at heart. I love the enterprise tech/IT world just as much as I love working in the beauty industry. I appreciate an entrepreneurial spirit and I\'m passionate about entrepreneurs who find ways to use technology to change the way we fundamentally think and behave. You can call me a big picture thinker with endless curiosity. Specialties: Marketing strategy, public relations, media relations, branding, content creation, social media strategy and execution, developing messaging/positioning for brands, project management, writing and editing.
Experience
Head of Direct-to-consumer Digital Marketing
Jan 2018 — Present · Raleigh, NC, US
Education
Loyola University of Chicago
BA, Public Relations, Advertising, Marketing
2006 — 2010
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