Jorge Lacera
EXECUTIVE CREATIVE LEADER | INNOVATION & STRATEGY | WORLD-BUILDING & STORYTELLING
- Role
- Publishing Art Director at Meta
- Location
- Redwood City, CA, US
- LinkedIn followers
- 500 followers
About Jorge Lacera
EXECUTIVE CREATIVE LEADER | INNOVATION & STRATEGY | WORLD-BUILDING & STORYTELLINGJorge Lacera is a culturally intelligent creative executive who builds and scales world-class teams, drives innovation at the intersection of technology and storytelling, and leads high-impact strategies. Proven ability to build and lead global organizations, shape product vision, and collaborate cross functionally to meet business objectives that deliver compelling interactive experiences.
Experience
Publishing Art Director
Jul 2025 — Present · Burlingame, CA, US
I shape creative vision and strategic direction across a global games publishing portfolio. I partner with world-class studios and cross-functional publishing teams to build distinctive, culturally resonant game experiences that drive both player impact and business performance.I lead creative strategy across a large annual portfolio of second- and third-party titles spanning multiple genres and platforms. Working at the intersection of art, narrative, product, design and player insight, I help studios clarify vision, elevate craft, and align creative ambition with commercial outcomes.Rather than relying on formal authority, I influence through trust, taste, and alignment—serving as a senior creative advisor to external directors and studio leadership. My role centers on sharpening creative direction, strengthening storytelling cohesion, and ensuring every title delivers a clear and compelling player promise.I also champion audience-informed creativity. In partnership with UXR, I established a scalable art validation methodology that brings player insight into the creative process—empowering teams to make bold decisions with greater confidence and clarity.
Education
Animation Collaborative
Visual Storytelling
2015
Ringling College of Art and Design
BFA Illustration, Film, Animation
2000 — 2004
Skills
- Zbrush
- Gameplay
- Uv Mapping
- Unreal 3
- Illustration
- Traditional Art Skills
- Digital Illustration
- Conceptual Art
- Storyboarding
- Perforce
- World Building
- Level Design
- Mudbox
- Game Art
- Drawing
- 3d
- Environment Art
- Character Designs
- Cinematics
- Character Animation
- Xbox 360
- Cartoons
- Texture Painting
- 2d Art
- Props
- Video Games
- Digital Sculpting
- Painting
- Art Direction
- Posters
- Characters
- Computer Animation
- Illustrator
- 3d Studio Max
- Unreal Editor
- Ps3
- Unreal Engine 3
- Digital Painting
- Game Design
- Comics
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