Jesse Russell

About Jesse Russell

Entrepreneurial, creative and driven professional with an outstanding track record of devising and executing promotional campaigns utilizing innovative marketing and branding strategies, needs identification, forecasting, superior public relationship expertise. Tenacious, polished and enthusiastic, quickly gains and maintains the confidence of peers, clients, and the public.

Experience

1. Manager, Integrated Marketing & Content Strategy

   Simpson Strong-Tie

   Feb 2021 — Present · Pleasanton, CA, US

   Strategic Marketing Operations: Spearheads the development and implementation of holistic marketing strategies across seven business segments. Collaborates with product development, sales, creative and content teams to develop roadmaps building brand and product recognition while nurturing existing audiences and inspiring growth.Media Relations: Evolving media relations efforts to identify new opportunities in modern and anticipated media consumption trends. Maximizing overlapping earned and owned media storytelling to create sustained brand and product narratives.Influencer Relations: Lead the development and expansion of influencer marketing program from small project DIY consumer focus to encompass larger breadth of Simpson Strong-Tie solutions by targeting professional contractors and B2B product specifiers.Social Media Strategy: Administers oversight of social media strategy by providing management and team guidance. Adopts tactics from B2C to stay ahead of construction industry B2B trends. Consistently beats average reach and engagement rate benchmarks. Accounts-Based Marketing: Strengthening the relationship between sales and marketing through social media training, sales-informed content development, employee engagement platforms, and semi-regular needs discussions.Employer Brand: Directs the Talent Marketing Specialist through company-wide recruitment marketing needs assessments. Leveraging the opportunities discovered during the evaluation to restructure the company’s recruiting strategy and better support regional hiring.

Education

• University of Connecticut

  Journalism, Communication, Journalism, and Related Programs

  1998 — 2002

Skills

• Journalism
• Social Media
• Blogging
• Editing
• Storytelling
• News Writing
• Event Planning
• Broadcast
• Politics
• Creative Writing
• Web Content
• Feature Articles
• Online Journalism
• Copy Editing
• Publishing
• Writing
• Interviews
• Facebook
• Public Relations
• Press Releases
• Ap Style
• Copywriting
• Newspapers
• Broadcast Journalism
• Web Design
• Editorial
• Community Outreach
• Multimedia
• New Media
• Publicity
• Nonprofits
• Media Relations
• Social Networking
• Newsletters
• Adobe Audition
• Radio Broadcasting
• Newspaper
• Brand Management
• Logistics
• Strategic Planning