Jeffrey K. Rohrs
Husband. Father. VP @ActiveCampaign. Beekeeper in my spare time. Proud Clevelander all of the time.
- Role
- VP, Marketing Insights at ActiveCampaign
- Location
- Lakewood, OH, US
- LinkedIn followers
- 500 followers
About Jeffrey K. Rohrs
A creative, strategic, and experienced marketing executive with a passion for collaboration, innovation, and building dynamic brands in today\'s fragmented media landscape. Author, recovering attorney, bacon-lover, and Clevelander-at-heart who has served as Chief Marketing Officer at Tendo, Filo, Jobvite, and Yext as well as VP of Marketing for Salesforce and ExactTarget. My book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, establishes \"proprietary audience development\" and the flip side of content marketing and a modern marketing imperative. The Social Content Marketing Blog named AUDIENCE the #1 social media marketing book for Academia stating that \"[it] should be seriously considered as the primary text for an MBA-level course in social media marketing.\" In short, I aspire to fuse the best of Seth Godin (marketing insight), Jack Black (husky comedy), and Harvey Keitel (unflappable fixer) into one unstoppable package, and I love nothing more than helping companies navigate the evolving landscape of consumer needs, preferences, expectations across locations, channels, and devices.
Experience
VP, Marketing Insights
Jul 2023 — Present · Lakewood, OH, US
Education
Miami University
B.S., Mass Communications, Communications, Media, Television, Radio, Sociology, Bacon
1987 — 1991
Boston University
Masters, Mass Communication
1992 — 1994
Boston University School of Law
Juris Doctor, Law
1991 — 1994
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