James Ramsay
Senior Director of Analytics @Flywheel
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WORK HISTORY
Senior Director of Analytics @Flywheel
Toronto, ON, CA
I lead the analytics group for the Perpetua and FCC platforms. My mission is to bridge the gap between data engineering and business strategy, ensuring that both our internal teams and external clients have a competitive edge in the retail media landscape.Core Impact Areas:Data Stack ModernizationSpearheaded a transition from legacy infrastructure to a high-performance modern data stack. By implementing dbt for transformation, dlt for custom ingestion, and robust data and semantic modeling layers, I reduced technical debt and significantly increased speed-to-insight.Product Analytics & User GrowthEstablished a dedicated workstream to track and analyze user behavior across FCC and Perpetua. Implementing the foundations to allow for advanced usage tracking, providing a granular understanding of customer adoption, feature engagement, and retention signals.Operational IntelligenceDeveloped reporting frameworks for CS, Sales, and Onboarding teams. Providing visibility into customer journeys.Professional Services & BI: Oversee the delivery of bespoke Business Intelligence projects for external enterprise clients and agencies. Technical Mentorship & CultureFocused on \"leveling up\" the analytics team by introducing software engineering best practices. I provide active mentorship in modular data modeling and modern Python workflows, fostering a culture of engineering excellence and continuous learning.
EDUCATION
Dalhousie University
Bachelor of Commerce
ABOUT JAMES RAMSAY
As a data leader, my overarching goal is to help people make better sense of the world around them, distill data into something meaningful, filter out things that don\'t matter and streamline mundane or time-consuming tasks.As a people leader, I’m passionate about creating happy, high performance teams that develop deep understanding of both technology and business and ultimately build great experiences.//techdata > databases (oracle, postgres, bq, redshift) sql : dbt : airflowcode > python : js|typescript (react, remix, node):[t|pl]-sql : salesforce(apex, lwc)
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