Jessica Konen

About Jessica Konen

Successful, results-oriented marketer with 15+ years experience managing 100+ multi-channel campaigns. Experience leading strategy and execution across all marketing channels to drive customer acquisition, retention and overall revenue growth. Enjoys working cross-functionally, welcomes challenges, eager and quick to learn. Passionate about creating a positive work environment and building a rapport with internal and external partners.When I\'m not in the office, I love to travel, cook, work out, golf, catch a live show, try and learn something new, and connect with friends and family.I have a B.B.A. in Marketing and Certificate of Entrepreneurial Management from the University of Iowa.Specialties: Marketing Strategy, Go-To-Market Launches, Product Marketing, Agency Management, Media Strategy, Integrated Marketing, Customer Journey, Content Development, Omnichannel Marketing, Brand Management, Customer Service, CRM, OOH, Broadcast, Digital Marketing, Email Marketing, Social Media, Experiential Activations, Event Marketing, B2C, B2B, Ecommerce, Project Management, Training Development & Communication, Fashion, Sports, Retail

Experience

1. Brand Partnerships Manager

   TikTok

   Aug 2022 — Present · Austin, TX, US

   Foster partnerships within the Travel vertical focused on OTAs (previously managing Apps & Streaming, Sports)-Developed strategic marketing solutions to maximize opportunity with existing clients and create new and impactful relationships with prospective advertisers-Liaise with cross-functional teams on structuring and executing operational and strategic initiativesBrands managed: Gametime, fuboTV, Philo, SoundCloud, Trebel Music, Roku, NHL, MLB, MLS, PFL, Golden State Warriors, Chicago Bulls, Miami Heat

Education

• The University of Iowa Tippie College of Business

  B.B.A., Marketing, Certificate of Entrepreneurship

Skills

• Fashion
• Blogging
• Administrative Support
• Vendor Management
• Customer Acquisition
• Promotions
• Training Skills
• Call Center
• Event Planning
• Multi-Channel Marketing
• Product Marketing
• Social Networking
• Brand Awareness
• Order Processing
• Advertising
• Marketing Communications
• Facebook
• Strategy
• Attention to Detail
• Content Strategy
• Marketing Strategy
• Marketing
• Microsoft Word
• Customer Engagement
• Digital Marketing
• Email Marketing
• Customer Retention
• Customer Service
• Retail
• Direct Marketing
• Adobe Acrobat
• Event Marketing
• Social Media
• Brand Development
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Online Marketing
• Online Advertising