James Kenler

About James Kenler

I build demand gen functions that connect directly to pipeline — not just leads.15+ years leading marketing teams and building the systems that make them measurable and the processes that make them scalable — including leading CareerBuilder\'s transition from a generalist rep model to the specialized SDR, sales, and account management structure popularized by Predictable Revenue, joining Envoy Global at $13M and leaving past $90M with a PE exit, a full rebrand at ShoppingGives, and now rebuilding Zipline\'s full demand gen motion from scratch in retail SaaS. At Zipline that\'s meant: figuring out that store count — not revenue or headcount — is the real ICP signal for retail brands, using AI and Clay to research it at scale, and building the entire targeting and ABM motion around it. Plus MQL scoring, enrichment pipelines, and making sure sales and marketing are actually looking at the same pipeline number. Currently deep in AI-assisted workflows and what they mean for the future of marketing.

Experience

1. Head of Demand Generation and Marketing Operations

   Zipline

   Jul 2024 — Present

Education

• Oberlin College

  BA, Philosophy & History, East Asian Studies & Film Studies

  1997 — 2000

• New York University

  Film Studies

  1999 — 1999

Skills

• Marketing Strategy
• Marketing Operations
• Marketing Automation
• Email Marketing
• B2b Marketing
• Customer Lifecycle Management
• Marketing
• E-Commerce
• Salesforce.com
• Ecommerce
• Software Development
• Product Development
• Lead Generation
• Scrum
• Project Management
• User Experience
• Content Marketing
• Social Media
• Digital Media
• Sem
• Social Media Marketing
• New Media
• Online Advertising
• Digital Strategy
• Strategy
• Event Planning
• Music Industry
• Product Management
• Recruiting
• Digital Marketing
• Content Management
• Music Business Consulting
• Business Development
• Content Strategy
• B2b
• Sales Operations
• Saas
• Copywriting
• Licensing
• Negotiation