Josh Barnes
SVP | Celebrity, Sports & Entertainment Advertising | Integrated Marketing Comms (Public Relations, Social& Digital, Brand Experience & Activations)
- Role
- Senior Vice President at Creative License Talent Music Ip
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Josh Barnes
With more than 18 years of agency-side experience, I am a seasoned marketing and communications professional who leads strategic and creative solutions, as well as celebrity and entertainment partnerships for top brands including Subway, Jeep, Campbell\'s, State Farm, KFC, Lay\'s, Walmart, Axe, 7-Eleven, Pringles, TuboTax, Sherwood Hockey, JCPenney, Airbnb, Facebook, and many more. I have a proven track record of regularly delivering award-winning campaigns that drive brand awareness, consumer engagement, and business growth across multiple channels and platforms.My core competencies include integrated marketing, talent and brand partnerships, influencer marketing, social media, experiential activations, crisis communications, and global coordination. I am passionate about creating impactful and innovative stories that connect with audiences and resonate with culture. I also enjoy mentoring and developing my team, fostering a collaborative and supportive environment. As a senior vice president at UEG, I aim to leverage my expertise and leadership skills to help our clients achieve their goals and vision.
Experience
Senior Vice President
Creative License Talent Music Ip
Aug 2024 — Present · Los Angeles, CA, US
Established in by Kevin McKiernan, Creative License is a one-of-a-kind global agency specializing in celebrity talent procurement, music supervision/licensing and intellectual property clearances for major brand advertisers and their partner agencies. Our unique engagement strategy provides brands and ad agencies with the most abundant set of creative choices possible while shaping the most favorable negotiation landscape possible. Creative License has specific expertise in consolidating, streamlining, measuring and leveraging brand marketers’ usage of entertainment properties across their marketing platforms to maximize cost and operational efficiencies. The leading independent consultancy in the marketing industry, Creative License has served as both the creative and strategic architects behind some of the most memorable and innovative talent and music partnerships between blue chip brands, their respective partner agencies and the entertainment world including recent efforts on behalf of Chevy, Pfizer, Tropicana, Purina, Cotton, Luxottica, Delta, Walmart and many others.
Education
University of Wisconsin-Madison
Bachelor of Arts
Skills
- Ap Style
- Crisis Communications
- Strategic Communications
- Social Media
- Press Releases
- Marketing Communications
- Strategy
- Integrated Marketing
- Corporate Communications
- Public Relations
- Product Launch
- Media Relations
- Editing
- New Business Development
- Leadership
- Management
- Account Management
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