Jessica Rojas
Director of Marketing & Communications @Family Life Academy Charter Schools
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WORK HISTORY
Director of Marketing & Communications @Family Life Academy Charter Schools
New York, NY, US
Led brand identity and visibility initiatives for a network of five charter schools, developing and executing an annual multi-channel marketing strategy across OOH, print, television, radio, email, and events. I collaborate with student and talent recruitment teams, alumni, and donor outreach to design and implement impactful marketing campaigns, analyzing their effectiveness through metrics like click-through rates, traffic, and conversions to drive FLACS\' growth and enrollment targets. Continually advancing FLACS\' marketing efforts to achieve greater visibility and engagement.I manage external vendors for the creation and placement of marketing assets, craft engaging social media content, and enhance the school experience with strategic brand signage and print materials. Additionally, I support HR and Operations teams, develop marketing best practices, and conduct market research to inform strategy. Promoted from Manager to Director in 2017.
EDUCATION
Dominican Academy
Regents Diploma
NYU Tisch School of the Arts
Certificate, Future Filmmakers Workshop, Film/Cinema/Video Studies
University of Southern California
Bachelor's degree, Psychology and Film
SKILLS
ABOUT JESSICA ROJAS
Dynamic and results-driven Marketing & Communications Director with over a decade of experience spanning media, entertainment, hospitality, education, and nonprofit sectors. I specialize in creating integrated marketing and communications strategies that elevate brand presence, drive engagement, and foster growth in B2B and B2C environments. My unique expertise bridges marketing and communications, allowing me to craft cohesive, impactful narratives that resonate with diverse audiences while aligning with organizational goals.Known for building strong relationships with clients, partners, and teams, I drive innovative campaigns that deliver measurable results. With expertise across digital and traditional media, brand positioning, and community outreach, I bring a strategic approach that elevates brand value and impact across sectors.
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