Jeff Jones
Results-Driven Marketing Director | Driving Growth and Innovation.
- Role
- Digital Marketing Manager at Forge Industrial Staffing
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Jeff Jones
Strategic marketing leader with over a decade of expertise in building compelling brand…
Experience
Digital Marketing Manager
Jan 2022 — Present · Grand Rapids, MI, US
Strategic Marketing Development: Crafted and executed a comprehensive marketing strategy for the entire company and its 12 branch locations, enhancing brand consistency and market penetration- Cost-Effective Media Management: Drastically reduced media spend by 70%, saving the company tens of thousands of dollars monthly, while improving campaign effectiveness through strategic optimization of paid advertising across multiple platforms- Leadership and Team Management: Led a diverse team of 13, including 3 marketing professionals and 10 content creators/brand ambassadors, fostering a collaborative environment that boosts productivity and creative output- Innovative Content Initiatives: Launched a job market/work skills podcast as a dynamic content marketing tool, and developed an extensive internal training program with over 150 instructional videos, regularly updated to enhance employee skills and engagement- Digital Transformation: Overhauled the company website to rectify SEO deficiencies and usability issues, significantly boosting online visibility and user engagement- Advanced Analytics Implementation: Instituted a comprehensive conversion and applicant tracking system, providing detailed analytics that guide strategic decisions and improve marketing outcomes.Intranet Development: Created and launched a new intranet, enhancing internal communication and operational efficiencies across the organization- Versatile Role Fulfillment: Successfully handled various other tasks and duties as needed, demonstrating flexibility and a broad skill set in marketing management.
Education
Kaplan University
Bachelor's degree, Communication, General
2012 — 2014
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