Jasmine Johnson

About Jasmine Johnson

I’m Jasmine Johnson — CEO of GŪD ESSENCE — and I’m building more than a cannabis company. I’m building legacy.After nearly a decade of advocacy, resilience, and strategic vision, I now lead Florida’s first fully Floridian and minority-owned Medical Marijuana Treatment Center (MMTC). GŪD ESSENCE is not just a brand — it’s a movement rooted in equity, innovation, and excellence. We’re reimagining what cannabis entrepreneurship looks like in America, starting with four flagship dispensaries and a state-of-the-art cultivation site in Zephyrhills, FL.My leadership spans licensing, infrastructure development, branding, compliance, and public-private partnerships — including our research collaboration to advance cannabis science and workforce inclusion. I’m committed to building generational wealth, creating opportunity, and setting the gold standard for what socially responsible cannabis can be.Whether I’m pitching a sponsor, walking a site, onboarding a partner, or telling our story to the media — I lead with authenticity, purpose, and power. The future is GŪD.

Experience

1. Chief Executive Officer

   Gūd Essence

   Jun 2025 — Present · FL, US

   As CEO of GŪD ESSENCE, I lead the most valuable fully minority-owned Medical Marijuana Treatment Center (MMTC) in the state of Florida. Our company is rooted in legacy, built on purpose, and positioned for scalable national growth. I oversee all strategic, operational, and financial aspects of the business — from infrastructure development to brand positioning and capital partnerships.Under my leadership, GŪD ESSENCE is not only launching premium retail and cultivation experiences across the state, but also reshaping the cannabis industry narrative through equity, innovation, and community reinvestment.Key Highlights: • Successfully secured and structured one of Florida’s rare MMTC licenses — fully minority- and Floridian-owned • Spearheaded 8-figure infrastructure investments including a 65-acre cultivation and processing campus • Orchestrating the retail rollout of 20 dispensaries by end of 2027, with first four launching Fall 2026 • Built cross-sector partnerships with academic institutions to integrate cannabis research and workforce training • Leading capital strategy and brand development, including sponsorships, strategic investor alignment, and national media positioning • Advocating for inclusive ownership and supply chain participation across the cannabis industry

Education

• Florida International University

  Bachelor’s Degree, Hospitality Administration/Management

  2011 — 2014

• Booker T. Washington High School

  High School Diploma

• Florida Agricultural and Mechanical University

  Associate in Business Management, Marketing

  2008 — 2009

• Miami Dade College

  Associate’s Degree, Business Administration and Management, General

  2009 — 2010

Skills

• Customer Service
• Budgets
• Public Speaking
• Event Planning
• Strategic Planning
• Management
• Social Media
• Marketing
• Marketing Strategy
• Time Management
• Public Relations
• Business Intelligence
• Brand Innovation
• Leadership
• Social Networking
• Event Management
• Social Media Marketing