John Hickey

About John Hickey

Marketing Leader | Multichannel Marketing Management | Driving Success Through Innovative…

Experience

1. Global Marketing and Channel Development Manager

   Castrol

   Jan 2021 — Present

   The Road to Inclusive Workshops: Lead a transformative project focused on fostering a more inclusive consumer environment within auto repair shops. The initiative, known as \"The Road to Inclusive Workshops,\" aims to create a workplace culture that values diversity and ensures every consumer’s voice is heard and respected. More details can be found here: castrol.com/en/global/corporate/the-road-to-inclusive-workshops.html Castrol Bosch Complete Auto Repair: Lead, the development and launch of the Castrol / Bosch Complete Auto Repair program, which provided a comprehensive service package to workshops. Twenty two independent repair shops joined this pilot program and the initiative resulted in a remarkable 10-20% increase in key performance indicators (KPIs) compared to the control group. MyCastrolRewards.com Partner Program: Pioneered the MyCastrolRewards program, a loyalty program aimed at rewarding Castrol\'s valued customers. The successful launch and expansion of the program resulted in over 80% of Castrol\'s largest eligible customers actively participating in the rewards program. eXtra Loyalty Program: Lead the co-managed eXtra program with Bosch. This program aimed at incentivizing customer engagement and loyalty. Within the first year, this program achieved an impressive adoption rate of over 90% among eligible customers, positively impacting retention and brand loyalty. Customer and Influencer Advocacy Program: Lead the successful adaption and implemented of a customer and advocacy program. Goals were exceeded by an impressive 21%. This program bolstered brand reputation and increased customer trust through positive on-site, word-of-mouth, and influencer marketing efforts. Trade Marketing Relationship with the NFL: Lead the trade marketing relationship with the NFL, leveraging assets and in-market activities to maximize brand visibility and engagement. This collaboration enhanced Castrol\'s brand positioning and expanded its reach among target audiences.

Education

• Framingham State University

  BS Biology, Biology

• Babson College

  Master of Business Administration - MBA

Skills

• E-Commerce
• Marketing Strategy
• Email Marketing
• Product Management
• Cross-Functional Team Leadership
• Pharmaceutical Industry
• Online Marketing
• B2b Ecommerce
• Market Research
• Strategy
• Program Management
• Strategic Planning
• Marketing
• Product Marketing
• Competitive Analysis
• Ecommerce
• B2b
• Digital Marketing