John Franklin
Lecturer at the University of New Hampshire
- Role
- Analytic Consultant at Jadvisor
- Location
- Durham, NH, US
- LinkedIn followers
- 500 followers
About John Franklin
What excites me is insight generation! To use data from disparate sources to identify…
Experience
Analytic Consultant
Jan 2011 — Present · Westport, CT, US
Created insight capabilities across many industries.• Calibrated and automated forecasting, driver, and price/promotion models for video gaming.• Developed a framework for shopper insight research for a beverage company.• Analyzed coffee pod category for a digital marketing agency.• Consulted in the formation and strategy of a marketing ideation tool business.• Revised methodology of modeled financial obligations for an insurance company.
Education
Carnegie Mellon University
Master of Business Administration - MBA
Brown University
Master of Science - MS
University of Massachusetts, Amherst
Bachelor of Science - BS
Skills
- Marketing Research
- Operations Research
- Big Data
- Fmcg
- Consulting
- Customer Insight
- Team Building
- Consumer Package Goods
- Data Visualization
- Nielsen
- Retail
- Data Forensics
- Insight Generation
- Business Analysis
- Market Research
- Marketing Analytics
- Competitive Analysis
- Product Development
- Predictive Analytics
- Data Science
- Fast-Moving Consumer Goods (Fmcg)
- Trade Promotions
- Shopper Marketing
- Big Data Analytics
- Data Analysis
- Demand Science
- Segmentation
- Software Development
- Telemedicine
- Analytics
- Business Strategy
- Secondary Research
- Business Process Improvement
- Business Intelligence
- Automated Analytics
- Simplifying the Complex
- Strategy
- Consumer Products
- Cross-Functional Team Leadership
- Customer Segmentation Strategy
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