John Bush
Senior Paid Search Manager
- Role
- Senior Manager of Search at Fidelity Investments
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About John Bush
Managing profitable Paid Search campaigns and strategic SEO priorities. I lead strategy…
Experience
Senior Manager of Search
Jun 2022 — Present · Durham, NC, US
2025- SME on the impact of AI on Search- Managing Institutional and Asset Management (ETF & Mutual Fund) Search Strategy- Evaluating Gen AI Enterprise solutions for vendor contracts2024-Managing Paid Search and SEO for Bitcoin and Ethereum ETF products-Lead rollout testing for enterprise-wide Value Based Bidding-Point person for evolution of SEO strategy to rank in Gen AI Search.20••••23-Led Workplace Investing Paid Search for 401k, HSA, and Health Benefits campaigns. Driving significant improvements YoY for Workplace business leads-Transitioned Fidelity Institutional to lead-generation based Search strategy-Led Google Analytics 4 rollout for paid marketing team.
Education
Duke University
Master's degree, Religion/Religious Studies
2012 — 2016
Lee University
Bachelor's degree
2008 — 2012
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