J. J. Barrett

About J. J. Barrett

Creates the strategic vision for digital customer experiences. Twenty-four years of digital product management and marketing experience within the financial services and banking industries. Excels at identifying customer needs and partnering with both business and technical leaders on highly complex initiatives that deliver valuable outcomes.

Experience

1. VP, Sr Digital Product Manager

   PNC

   May 2018 — Present · Pittsburgh, PA, US

   Vice President and Senior Manager, Digital Product ManagementLeads a team of five Digital Product Managers responsible for building, maintaining, and enhancing the following digital experiences:Online Banking login, first-time enrollment, password recovery, and post-authentication security “step-up”PNC Virtual Wallet “goal-setting” featuresPNC Private Bank digital account opening (currently an internal tool used by the front and middle offices)Ensures that digital experiences are aligned to both the Retail and Private Bank business line’s strategic goalsPartners with Security, Fraud, and IT senior leaders to reduce fraud and protect clients’ sensitive data by securing the Online Banking siteManages $4.5M annual budget for achieving security and authentication business goalsAccountable for international client digital experience strategyNotable Achievements:Created strategic roadmap for Online Banking’s security and authentication experiences and international client experiences; documented current and target state, obtained alignment from multiple senior-level stakeholder, and coordinated and directed multiple agile teams to execute the roadmapDuring PNC’s acquisition of BBVA, led efforts to migrate thousands of domestic and international Retail and Private Bank high net worth clients to PNC Online Banking; this included extensive documentation, stakeholder alignment, coordination with back, middle, and front office personnel, creating and disseminating internal communication and resolving client issues related to online access during and immediately following the conversionPartnered with PNC Private Bank to create a modernized website exclusively for their high-net worth clients; accountable for creating the performance and income sections of the site, key integrations with Online Banking, client migration, and decommissioning of the the previous client site, and extensive website analytics

Education

• Allegheny College

  BA, English

  1993 — 1997

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Powerpoint
• Web Analytics
• Financial Services
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Word
• Proposal Writing
• Lead Generation
• Vendor Management
• Digital Marketing
• Visio
• Analytics
• Proofreading
• Business Strategy
• Requirements Gathering
• Leadership
• Technical Writing
• Competitive Analysis
• Creative Direction
• Marketing
• Management
• Project Management
• Online Marketing
• Excel
• Social Media
• Agile & Waterfall Methodologies
• Business Analysis
• Strategy
• Creative Development
• Marketing Management
• Editing
• Email Marketing
• Product Management
• Outlook
• Marketing Communications
• Sharepoint