Jj Gutierrez
Engagement Manager for VALORANT
- Role
- Engagement Manager at Rosewood Creative
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jj Gutierrez
Experienced community and creative strategist that worked on some cool brands like…
Experience
Engagement Manager
Dec 2024 — Present · New York, NY, US
Client: Riot Games- VALORANT-Over see day-to-day management of social publishing and editorial calendars to ensure successful program development and execution across various channels-Stay current on social media platform updates impacting copywriting, community management and social media strategy-Support all copywriting across client social media channels- Manage day-to-day tactical initiatives and postings across client channels-Develop a deep comprehension of client social initiatives to inform voice, tone and cultura relevance of copywriting to add value-Continually survey the social landscape to maintain best practices and make strategic recommendations to clients and internal teammates-Have a pulse on culture and identify and react to trends within the entertainment, TV,and film industries-Able to support in ideating concepts and ideas to drive engagement and growth-Monitor posts performances across all social media channels to help optimize creative campaign success-Stay tapped into the social and cultural habits of Gen Z and VALORANT/VALORANT esports fans. Know how to proactively engage,communicate and excite those specific audiences.
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