Jiyu Chen
Marketing Development Manager at Eastman Chemical Company
- Role
- Market Development Manager at Eastman
- Location
- Kingsport, TN, US
- LinkedIn followers
- 500 followers
About Jiyu Chen
Experienced marketing leader with proven track of growing business in B2B space
Experience
Market Development Manager
Nov 2016 — Present · Kingport, TN, US
Rejuvenated $55M mature business segment by growing into adjacencies, with $14+M in commercialization funnel and 25% vitality index for the segmentPortfolio management and executiono Prioritized growth portfolio to gain alignment by working with other business functions including technology, product management, sales, and manufacturingo Facilitated the launch of multiple new products tailor developed for the segmento Delivered strong portfolio performance by securing stage gate passes, sales funnel build and commercializationSegment managemento Developed and communicated vision and long-term strategy o Instituted annual business plan with clear KPI and metrics including revenue, volume, margino Leveraged integrated business management process to track business performance and to make adjustments
Education
Michigan Technological University
Ph. D, Mechanical Engineering & Engineering Mechanics
1995 — 1998
Drexel University
Master of Business Administration (MBA), executive program, Business Administration and Management, General
2012 — 2014
Peking University
BS & MS, Mechanics
1988 — 1995
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