Jiyoun Bae
CRM Marketing Manager @Samsung | Helping Small Businesses 2X Quality Leads | Demand Generation, CRM Automation & Marketing Strategy | Expert in Generative AI, LLM & Data Analysis | Formerly @AT&T
- Role
- Crm Marketing Manager at Samsung Electronics America
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jiyoun Bae
About Me: As a seasoned Technical Project Manager with over a decade of…
Experience
Crm Marketing Manager
Aug 2024 — Present · Ridgefield Park, NJ, US
Lead end-to-end CRM campaign execution across Home Appliance categories, managing cross-functional teams while ensuring alignment with corporate marketing and governance council processes.• Drive campaign performance optimization through data-driven testing, audience segmentation, and data science modeling, partnering with Digital teams to ensure cohesive messaging across S.COM, social, and paid media channels.• Manage technical implementation of CRM programs via JIRA ticket system, collaborating with agency partners to ensure timely campaign delivery and quality assurance across multiple devices.• Develop consumer-centric content strategies aligned with IMC initiatives to drive Samsung.com traffic and conversions, leveraging deep product knowledge and consumer journey mapping.• Oversee weekly governance council reporting and bi-weekly digital team share-outs, ensuring proper documentation and stakeholder alignment for Home Appliance campaign prioritization.• Spearhead innovation initiatives for the SmartThings app integration with CRM programs, while exploring process efficiencies and implementing forward-thinking solutions for enhanced customer engagement.
Education
Università Cattolica del Sacro Cuore
Rachel
Chung-Ang University
Bachelor of Business Administration - BBA
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