Jivanjyoti Sahoo
Search & Social Analyst @ Omnicom Global Solutions
- Role
- Search and Social Analyst at Omnicom Global Solutions
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Jivanjyoti Sahoo
Hey there! I\'m a results-driven digital marketing professional with over 4 years of…
Experience
Search and Social Analyst
Dec 2024 — Present · Bengaluru, IN
Conducted daily, weekly, and monthly pacing reporting for top clients, including Channel, Warner Bros, HSBC, Virgin Atlantic, McCain, Kimberly Clark, and Delta Airlines, providing detailed insights and recommendations.• Provided in-depth commentary and analysis in reports, identifying trends, anomalies, and actionable insights to improve campaign efficiency.• Analyzed performance metrics across multiple digital advertising platforms, including Google, Meta, Bing, Amazon, Snapchat, Pinterest, Reddit, LinkedIn, TikTok, and YouTube.• Developed structured reports featuring competitive benchmarking, audience insights, and channel-wise performance breakdowns for better decision-making.• Monitored and analyzed key performance indicators (KPIs), such as CTR, CPC, CPM, ROAS, and engagement rates, to refine targeting and bidding strategies.• Ensured compliance with platform-specific best practices, ad policies, and brand safety guidelines while running campaigns on multiple social media and programmatic platforms.• Managed Prisma Campaign Booking, Reconciliations, and Campaign Execution to ensure optimal performance and budget utilization.• Collaborated with internal teams to create Campaign Taxonomy and drive strategic optimizations for maximum impact.
Education
Saraswati Sishu Vidya Mandir Tulasipur
+2, Science
Shoolini University
Bachelor of Business Administration - BBA
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