Jivan Arahunasi

About Jivan Arahunasi

With 10+ years in B2B marketing and operations, I specialize in delivering high-impact…

Experience

1. Campaign Manager

   Madison Logic

   Oct 2024 — Present · Pune, IN

   I managed the execution and delivery of high-impact strategic content syndication and programmatic advertising campaigns for enterprise-level clients in sectors such as software, tech, telecom, and med tech. My campaigns, totaling over $8M in ad spend, spanned across 400+ campaigns and utilized various advertising channels, including programmatic display, video, native, and CTV. • & : Led multi-channel marketing campaigns, including programmatic display advertising and lead generation via an Account-Based Marketing (ABM) approach. Managed a portfolio exceeding $1M in monthly spend.• : Partnered with engineering and product teams to improve internal systems and product offerings, creating a better experience for both our internal teams and clients.• : Regularly shared performance reports with upper management and executives to keep them informed on business performance and campaign progress.• & : Acted as the key point of contact for Madison Logic’s partners, ensuring successful campaign execution and taking on the role of project manager to delegate tasks and address challenges as they arose.• & : Developed weekly revenue forecasts and margin reports for the executive team, providing visibility into at-risk accounts and collaborating with cross-functional teams to ensure revenue realization by month-end.• & : Served as an internal expert on Madison Logic’s processes and systems, as well as an industry expert, supporting Customer Success and Sales teams to drive client success.• & : Salesforce CRM, Xandr, Microsoft Office 365, ShareFile, Atlassian, Integrate.

Education

• Dr. Balasaheb Sawant Konkan Krishi Vidyaapeeth,(former Konkan Krishi Vidyapeeth) Ratnagiri

  BSc Agriculture

  2010 — 2014