Jitisha Selarka

Enriching Farmer Lives I Farm & Agri I AgriTech I Growth, Strategy & Marketing professional I Mahindra Accelerated Leadership Track (MALT)

Role
Head, s & Op - Digital (Vihaan) at Mahindra Group
Location
Mumbai, MH, IN
LinkedIn followers
500 followers

About Jitisha Selarka

I will describe my fifteen years of career experience as a delightful journey for acquiring rare managerial experiences, competencies, and skills that I could never imagine were possible in such a short time. As a greenhorn, I was tasked to architect, build and set up a Business Excellence model for 23 companies across the group. This successful and fulfilling endeavour is now known as the ‘The Mahindra Way’. Very visible success in the Excellence Project led to a succession of assignments in the area of Strategy, Business Planning and leadership of businesses in the new initiatives in Agri Business and Farm Equipment. These were in product segments such as Agri inputs, Fresh Fruits, Pulses and Dairy among others. I also initiated the outreach in value added farm products and services under Saboro Health Café and first ever E-tailing endeavour. In the last of my leadership positions at Mahindra, I set up and headed a 50 member all India team for market development and sales of new categories in Farm Machinery. I led the mission to launch several types of equipment, five of them were totally new categories in the country. This rich experience of 14 years with the Mahindra Group, helped me set the base for my next move in the Agri Tech space with Cropin Technologies, an AI led AgTech organization enabling the farming community to adopt technology to drive operational efficiencies and facilitate data and insight-based business decision making.

Experience

  1. Head, s & Op - Digital (Vihaan)

    Mahindra Group

    Aug 2025 — Present

    Digital transformation of supply chain operations for Mahindra’s Farm Division

Education

  • Mumbai University Mumbai

    Bachelors in Arts , Pyschology

    2000 — 2003

  • JBIMS

    Master's degree, Marketing/Marketing Management, General

    2008 — 2011

  • Earthinators Climate School

    Masters , Industrial and Organizational Psychology

    2003 — 2005

  • Carnegie Mellon University - Tepper School of Business

    Executive Éducation (Mahindra Accelerated Leadership Track)

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Jitisha Selarka — Head, s & Op - Digital (Vihaan) at Mahindra Group in Mumbai, MH, IN | Unifers