Jitin Topiwala
Non-executive Board Director Board Advisor (April 2025 Onwards) @Leicestershire County Cricket Club
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WORK HISTORY
Non-executive Board Director Board Advisor (April 2025 Onwards) @Leicestershire County Cricket Club
Leicester, GB
I was appointed to support increased commercialisation, community engagement and lead the communications strategic pillar. This includes playing a key role in the Ethnicity, Diversity and Inclusion action plan to increase Club reach into urban ethnic communities that make up an under-represented percentage of the population.As Chair the Communications Pillar, I am imbuing a more commercial and pro-active approach to communications with a 12 month marketing strategy to broaden reach beyond cricket. This includes supporting the CEO with a £multi-million redevelopment to transform stadium capacity from 3,500 to seats and create new residential homes, healthcare and retail facilities. The new redevelopment also includes plans for a new Academy of Cricket with the world’s first MBA in Cricket Management. I am assisting with the set-up of a new Charitable Foundation to raise new funds and supporting the recruitment of a new Chair and Trustees. I have also transformed marketing strategy to a much more digital focus with improved analytics and reporting.
EDUCATION
University of Leicester
MSc
Nottingham Trent University
BA (Hons)
SKILLS
ABOUT JITIN TOPIWALA
As an experienced Senior Leader in Marketing & Communication, I have significant expertise in aligning marketing strategy to organisational objectives to accelerate commercial growth. Assessing situations from the customer perspective, I unite stakeholders behind a clearly articulated brand vision and practical journey. I build collaborative, inclusive work place environments where all voices are heard, innovation is encouraged, and teams are empowered with accountability.Throughout my career, I have had the privilege of spearheading transformative initiatives that have not only elevated brand presence but also fostered meaningful connections with diverse audiences. My strategic insights and forward-thinking approach have enabled me to effectively navigate the ever-evolving marketing landscape, leveraging emerging trends and technologies to drive impactful outcomes.In addition to my corporate endeavours, I serve as an External Advisory Board Director for the University of Leicester, Business School and I am also a Non-Executive Director of Leicestershire County Cricket Club, where I contribute my strategic acumen and industry insights to drive the club\'s growth and success. This role allows me to combine my professional expertise with my personal passion for sports, creating synergies that drive positive change and innovation within the sports industry.I thrive in dynamic environments where collaboration, creativity, and strategic thinking are valued, and I am deeply committed to driving tangible results that exceed expectations. Whether it\'s crafting compelling brand narratives, optimising communication strategies, or guiding organisations through transformative change, I am dedicated to driving excellence and fostering long-term success.Let\'s connect to explore how my unique blend of experience, expertise, and passion can contribute to your organisation\'s growth and success.#marketing #communication #brandawareness #executive #director #leadership #cricket #sportsKey Specialisms Marketing director Head of marketing Marketing and brand strategy Transformation and change Champion of the customer Innovation Agency and vendor management Budget management and ROI Communications strategy e-commerce and digital marketing B2B and B2C Cross-functional leadership Data driven decision making Stakeholder engagement
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