Jitika Jain
Creative Director - Copy: TSBI | Ex Dentsu | Ex Leo Burnett | Ex FoxyMoron
- Role
- Creative Director - Copy at TheSmallBigIdea
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jitika Jain
Over the years, I’ve built my craft across creative disciplines, from writing copy that sells to shaping ideas that stick. I’ve worked with some of the best in the business including Dentsu, FoxyMoron, Leo Burnett and WPP, crafting campaigns and content for brands across BFSI, healthcare, FMCG, beauty, F&B and entertainment.My work with Google India, Burger King, Zydus Lifesciences and Ashok Leyland taught me what it takes to build large-scale campaigns, while projects with Marriott International and Carrier India honed my love for thought leadership.I’ve also explored the entertainment side of advertising, managing digital for Deepika Padukone, Shraddha Kapoor, JioSaavn, Disney, National Geographic and Discovery Channel, where adaptability and quick thinking became second nature.Before advertising, I was in sales and operations at HDFC Life, Marsh & McLennan and Equitymaster. That experience still shapes how I write for BFSI brands like Policybazaar UAE, Paisabazaar UAE, Bandhan Mutual Fund, L&T Finance and ICICI Lombard, with equal parts knowledge, insight and strategy.
Experience
Creative Director - Copy
Dec 2024 — Present
Leading creative strategy on key accounts and driving end-to-end campaign development. Managing and mentoring creative teams while actively working on pitches to win new business. Ensuring all communication remains strategic, impactful, and aligned with client objectives.Key wins: Gold - e4m Real Time Programmatic Awards 2025: Gen AI film for Ashok Leyland on the occasion of Kargil Vijay DiwasBrands: Ashok Leyland | Zydus Lifesciences | Zydus - India Flu Protection | GSK | Sandu Pharma | Policy Bazaar UAE | Paisa Bazaar UAE | Mahindra Manulife Mutual Funds | National Geographic India | Mothercare | TBZ Jewellery | Pepe Jeans | Disney India | AGL Tiles | Play \'N\' Learn | Kidzania | Pret
Education
St. Isabel's High School
S.S.C.
K.P.B. Hinduja College of Commerce
H.S.C., Commerce
2007 — 2009
K.C. College
Bachelor of Commerce (B.Com.), Banking and Insurance
2009 — 2012
Skills
- Quality Analysis
- Corporate
- Customer Service Operations
- Back Office
- Back-End Operations
- Research Associate
- Investigation
- Financial Operations
- Customer Service
- Insurance
- Business Analysis
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