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Current company Darjeeling Design Co
Business Consulting and Services · 2 employees · Founded 2023 · Bengaluru, Karnataka, India
Darjeeling Design Co. is a brand consultancy and strategy studio working with product and enterprise technology companies. Clients are typically between Series A and Series D, in categories including enterprise GenAI, deep tech, product tech, B2B SaaS, and defence technology. Founded in 2023 by Payal Chakraborty, the studio draws on 14 years across boardrooms and startups in Asia Pacific, North America, and Europe — scaling niche offerings into multi-million dollar businesses, authoring narratives that closed investor rounds, and building brands across product, organisation, and market. Working with founders and leadership teams at the moments where a company can no longer be explained on instinct, and the work of articulating it has become the work itself. How the studio works DDC runs lean by design. Senior thinking, direct access, no agency layers. Payal leads strategy and narrative direction, with a curated network of collaborators brought in when scope calls for it. What the studio does Brand Strategy Articulating the position at the heart of the company. Distilling conviction, values, and audience. Locating the brand in its category and the broader market. Narrative, Language, and Messaging Developing the brand\'s central narrative and messaging architecture, voice, and the system of language through which the company speaks to its audiences that best for its communication and marketing. Product and category naming. Creative Direction and Identity Visual identity systems, brand guidelines, and creative direction across the surfaces where the brand appears. Founder and fundraise narrative decks. Executive keynote architecture. Launch and announcement assets. Brand Audit, via Groundwork A six-dimension diagnostic of the brand\'s current position delivered as a facilitated engagement and standalone report. Used at inflection points and as the basis on which deeper engagements are scoped.