Jitesh Sharma

About Jitesh Sharma

As a manager in planning & strategy department at VML, I look after ideation and digital planning for brands. Holding expertise in consumer brands and BFSI brands,handling comms building, media planning and stratgic planning As a Brand Solutions Associate at JioSaavn, I map clients\' business and media needs and provide them with innovative and effective solutions that help them achieve their objectives and grow their brand awareness. Previously, I worked as a Creative Strategist at Jio Creative Labs, where I handled social media accounts of prominent celebrities and brands, created and executed content for various platforms, wrote scripts for brand AVs, and ideated and pitched branded content for multiple clients. I also generated and analyzed social media reports and devised strategies to increase engagement and reach.

Experience

1. Growth Marketing Analyst (Capstone Project)

   Asana

   Dec 2025 — Present · San Francisco, CA, US

   I worked on the data analysis initiatives for Asana\'s Marketing analytics project, leveraging SQL, R, and Python to uncover user behavior patterns and optimize the customer funnel. By conducting exploratory data analysis (EDA) on 6M+ rows of user interaction data, Identifying key engagement drivers and segmentation opportunities. Utilizing SQL-based queries and clustering techniques, Mapping Product-Led Growth (PLG) vs. Sales-Led Growth (SLG) user journeys, providing insights that informed marketing strategies.

Education

• Welingkar Institute of Management

  PGDM Media and Entertainment

  2020 — 2022

• Usha Pravin Gandhi College of Arts, Commerce and Science

  Bachelors in Management Studies

  2017 — 2020