Jitendra Vashist

Experience

1. Sales Manager North and East India

   Amazon

   Feb 2020 — Present · Gurugram, IN

   Driving growth of Amazon Devices portfolio (Kindle, Fire TV and Echo (Alexa) across General trade (1500+ stores), Modern trade (500+ stores) through Regional Distributors (12 RD) and LFR accounts (Croma, Reliance, Vijay Sales) while reducing selling expense/unit sold by optimizing investments, ensuring the best customer experience and delivery of sales targets. Grew the Devices business by 28% YoY between 20••••22 by doubling the number of retail endpoints and distributors. Resulting as an increase in the share of business (SOB) for offline sales to 35% from 24% by 2023 exit. Successfully reduced the PROMO Units percentage from 70%(2023) to 55%(2024) for GT channels through the APC program and YOY BL business increase. Developed and implemented a customer-centric sales strategy that resulted in a 27% increase in YoY sales. Established and maintained relationships with key accounts (Croma, Reliance, Vijay Sales and General Trade), resulting in delivering 100% sales target attainments. Conducted market research and analysis to identify new opportunities, resulting in increase in customer acquisition Developed Go-to-Market strategy and business plans for Amazon Devices across South India In-Franchisee Kiosks. Analyzed customer data to identify buying patterns and trends, resulting in 100% increase in customer engagement (from 3 demos per day to 6 demos per day) Successfully launched new Kiosks and secured FOC visibility in the malls to ensure brand visibility resulting in savings of $25K. Led Temp promoter hiring program during Diwali period for 20••••23 increasing the coverage of live demo point and customer assistance leading to increased customer happiness. Developed and implemented a sales incentive program during Diwali 22-24 that improved employee motivation resulting in the delivery of 100% Diwali targets.

Education

• Delhi University

  Bachelor's degree

• CHANDIGARH UNIVERSITY

  Master of Business Administration - MBA

Skills

• Sales Management
• Retail
• Team Management
• Channel Partners
• Team Building
• Sales Operations
• Sales