Jitendra Mahapatra

About Jitendra Mahapatra

Jitendra is an enterprise Analytics, AI, and Decision Science leader with 17+ years of experience applying advanced analytics, AI/ML, and data-driven decisioning to deliver measurable revenue growth, pricing optimization, risk controls, and customer experience improvements in Banking and Financial Services.His strength lies in scaling analytics from models to monetization — embedding decision science into pricing, personalization, digital journeys, and operational workflows so that analytics directly moves NII, fee income, conversion, and retention.What he does best: • Analytics Monetization & P&L ImpactDelivered 55% uplift in Retail Lending NII through price elasticity and dynamic pricing models, and enabled ₹125 Cr+ annual fee income recovery via analytics-led fee optimization and customer behavior frameworks. • AI / ML at ScaleConceptualized and deployed AI/ML use cases including fraud and mule detection, Video KYC automation, Financial Health Score (FHS), Next Best Product frameworks, and personalized engagement engines, improving conversion, risk outcomes, and NPS (+15 points). • Customer & Digital AnalyticsEmbedded analytics across acquisition, onboarding, funnel optimization, and lifecycle engagement, reducing onboarding TAT by 40% and improving digital conversion and experience. • Analytics LeadershipBuilt, mentored, and scaled high-performing teams of business analysts and decision scientists, partnering closely with Product, Technology, and Business leaders to ensure adoption and sustained impact.

Experience

1. SVP - Ai & Digital Transformation

   Axis Bank

   May 2024 — Present · Mumbai, IN

   Driving digital liabilities growth, NTB acquisition, and customer engagement.• Deployed AI-based mule detection and ML-led Video KYC checks, reducing onboarding TAT by 40% and improving NPS by +15 points.• Delivered 80% YoY growth in digital SA acquisitions and 41% NTB balance growth.• Led analytics-driven experimentation to improve conversion, fraud prevention and operational efficiency.• Leading a 24-member cross-functional team across Product, Marketing, and Analytics.

Education

• Xavier Institute of Management(XIM Bhubaneswar)

  PGDM, Finance & Marketing

• National Institute of Technology Rourkela

  B.Tech, Metallurgy & Materials

Skills

• Team Management
• Competitive Analysis
• Pricing
• Product Management
• Customer Lifecycle Management
• Crm
• Social Media Marketing
• Telecommunications
• Product Development
• Marketing
• Analysis
• Sales
• Brand Management
• Marketing Strategy
• Research
• Digital Strategy
• U&R
• Strategy
• Media Planning
• Analytics
• Business Strategy
• Strategic Alliances
• Customer Relationship Management (Crm)
• Business Intelligence
• Market Research
• Management
• Mobile Devices
• Financial Modeling
• Strategic Planning
• Business Development
• Digital Marketing