Jit Kar Roy
Product & Brand Marketing Specialist | 14+ Yrs in FMCG, D2C & E-commerce | Expert in Brand Strategy, Digital Marketing, NPD, ATL/BTL, and P&L Management
- Role
- Brand Marketing Consultant at Amazon
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Jit Kar Roy
Results-oriented marketing leader with 15+ years of experience driving brand growth…
Experience
Brand Marketing Consultant
Dec 2022 — Present · Kolkata, IN
I oversee the pre-launch and post-launch management of Amazon\'s private brands portfolio, which encompasses Amazon Basics, Solimo, Presto, Vedaka, Supples and Symactive.• Currently overseeing 100+ product lines spanning skincare, food (staples, edible oil, tea, honey, etc.), FMCG, electronics (neckbands, headphones, speakers, computer accessories), kitchenware (crockery, small appliances), Baby Care, and home categories.• Spearheaded the growth of grocery & home category on Amazon, contributing to a 15% & 28% increase in GMS respectively and enhancing brand visibility.• Improved the IDQ (Item Data Quality) score for over private brand ASINs, resulting in enhanced product discoverability, better consumer experience, and a measurable increase in customer satisfaction and sales conversion rates.• Optimized Amazon private brand listings by refining keywords, titles, descriptions, and backend search terms, boosting visibility, driving organic traffic, and improving conversion rates.• Led end-to-end project management for Amazon\'s MRL program from its inception in 2023, successfully launching ASINs across food, non-food, and baby categories. Managed a cross-functional team spanning More Retail and Amazon, ensuring smooth execution and delivery.• Successfully managed May ART, PRIME DAY, August ART, and Jupiter events, ensuring successful integration of all NPD launches. Launched over private brand products in last 28 months.
Education
Indian Institute of Social Welfare and Business Management
Post Graduation in Marketing Management, Marketing Management
Nabagram Vidyapith
Higher Secondary, Business/Commerce, General
Dinabandhu Andrews College
Bachelor of Business Administration - BBA, Business Administration and Management, General
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