Jisu Huh
Associate Dean for Research and Graduate Programs @College Of Liberal Arts, University Of Minnesota Twin Cities
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WORK HISTORY
Associate Dean for Research and Graduate Programs @College Of Liberal Arts, University Of Minnesota Twin Cities
EDUCATION
Korea University
BA, Mass Communication
The University of Georgia
Ph.D., Advertising
The University of Georgia
MA, Advertising
SKILLS
ABOUT JISU HUH
I’m an advertising scholar and educator. My research program covers a wide range of topics related to advertising and its effects especially in the digital and social media contexts. Specific areas of current research include computational advertising research, consumer trust and its role in viral advertising and information diffusion, viral advertising and consumer-brand engagement in social media, and direct-to-consumer advertising of healthcare products (prescription drug advertising and medical device advertising).
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