Jissette Lopez
Accomplished researcher with 15+ years of experience driving actionable insights for Fortune 500 clients through end-to-end research initiatives.
- Role
- Group Research Director at Ogilvy
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Jissette Lopez
I currently lead primary research for Ogilvy’s R&I team with 15+ years of experience and expertise in:Research Methodologies: Quantitative and Qualitative Research Design • Survey development and programming • In-depth Interviews • Focus Groups • Bulletin Boards • Message/Concept Testing • Thought Leadership • AI Research • Media Landscape Research• Multicultural Research • Consumer Trend Research Leadership & Management: Insight Development • Cross Functional Collaboration • Project and Stake-holder Management • Client PresentationsTools & Platforms: MRI, Mintel, Qualtrics, SPSS, SurveyMonkey
Experience
Group Research Director
May 2024 — Present
Education
Boston University
Bachelor of Arts - BA, Sociology
2002 — 2006
Skills
- Market Research
- Advertising
- Research Design
- Focus Groups
- Segmentation
- Consumer Behaviour
- Social Media Marketing
- Marketing Strategy
- Marketing Communications
- Survey Design
- Advertising Research
- Digital Marketing
- Marketing
- Integrated Marketing
- Social Media
- Qualitative Research
- Consumer Packaged Goods Marketing
- Analytics
- Quantitative Research
- Marketing Research
- Shopper Marketing
- Customer Insight
- Sampling
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