Jishy A.

About Jishy A.

Media Analyst with 3+ years of experience at Wipro, specializing in evaluating marketing campaigns and analyzing media coverage across print, digital, and broadcast channels. I bring a strong blend of analytical thinking and digital proficiency to deliver actionable insights that enhance brand performance.My expertise lies in media research, sentiment analysis, and marketing evaluation, backed by tools like Excel, SQL, and certifications in Google Digital Marketing and Facebook Blueprint. With a Bachelor’s in Computer Applications and experience in cross-functional collaboration, I thrive in dynamic, data-driven environments.Passionate about the evolving digital media landscape, I’m now looking to grow in roles that combine media intelligence, data analytics, and strategy—especially in fast-paced marketing or communication teams.Let’s connect if you’re looking for someone who can turn media data into strategic impact.

Experience

1. Media Analyst

   Wipro

   Jan 2022 — Present · Kochi, IN

   Conducted in-depth media research and analysis to identify industry trends and competitive insights.#Monitored social media channels and online platforms to track brand sentiment and engagement.#Created comprehensive media reports and presentations for clients, highlighting key findings and recommendations.Managed and analyzed media data using tools.#Collaborated with cross-functional teams to develop media strategies aligned with client objectives.#Assisted in the planning and execution of media campaigns, optimizing for maximum reach and ROI.#Conducted audience segmentation and targeting to enhance media campaign effectiveness

Education

• Mahatma Gandhi University

  Bachelor's degree, BCA

  2016 — 2019

• National Institute of Tourism and Hospitality Management

  Counter sales executive, Tourism and hospitality

  2019 — 2019

• Indira Gandhi National Open University

  Master of Business Administration - MBA, Marketing