Jishnu Karmakar
Product Head @Exide Industries Limited
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WORK HISTORY
Product Head @Exide Industries Limited
Mumbai, IN
EDUCATION
IBS Mumbai
Master of Business Administration (MBA), Marketing
MICA | The School of Ideas
PGCPAMPR, Advertising & PR
St. Lawrence High School, Kolkata
Bachelor Of Science (B.S)
South Point High School, Kolkata
Bachelor Of Science (B.S.)
West Bengal University of Technology, Kolkata
B-Tech, Applied Electronics & Instrumentation Engineering
SKILLS
ABOUT JISHNU KARMAKAR
I am a results-driven marketing leader with 16 years of deep expertise in building and scaling brands across B2C and B2B categories. I have led marketing budgets of ₹1–50 Cr and managed category portfolios worth ₹10–700 Cr, delivering consistent 10%+ sales growth through 100+ successful product launches. With pan-India experience across Mumbai, Bengaluru, Delhi-NCR and Kolkata, I bring strong understanding of diverse markets and consumer behavior. My strengths span brand and product management, pricing strategy, demand generation, BTL activation and go-to-market execution. I have partnered with leading advertising, media, digital and consulting agencies, managed large-scale on-ground programs, and driven marketing transformation across startups, Greenfield projects and mature organizations. I combine strategic thinking with hands-on execution to create measurable business impact. Currently associated as a Product Head, with Exide Industries Limited (since June 2023), steering product development, driving product strategy and business growth delivering revenue in electric mobility and energy solutions space.Core Competencies: Brand Management | Brand Promotion | Budget Management | Product Management | New Product Development (NPD)| Product Promotion | Product Launch | Product Pricing | ATL | BTL | Market Research | Events | Exhibitions | Public Relations (PR)| Campaign Management | Trade Schemes | Vendor Management & Rate Negotiation | Trend Analysis | Competitive Analysis | Digital Marketing | SEO | SEM | PPC Area of interest: FMCG / Consumer Durables / Pharma / Luxury Brands / Paints
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