Jiran Hou
Analytics Director at WPP Media
- Role
- Director of Analytics at WPP Media
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Jiran Hou
Market Research: online survey, experiment design,secondary data analysis of media and consumer content; Proficient in Qualtrics for online survey designData Analysis: Proficient in combining consumer data from multiple sources (e.g, survey, online log files, social media behavioral data) to model online user behaviors; Strong analytic skills in conducting multivariate statistic analysis, predictive analysis, longitudinal analysis, and market segmentation analysis.Statistic Software: R, SPSSLanguages: Python (NumPy, Pandas), SQLDashboard Design and Data Visualization: Tableau, Power BI, R (ggplot2)
Experience
Director of Analytics
Aug 2023 — Present
Education
Peking University
Bachelor's degree
Communication University of China
Bachelor of Arts (B.A.)
The University of Georgia
Doctor of Philosophy (PhD)
The University of Georgia
Master of Arts (M.A.)
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