Jinyang Yao
Data Scientist at Cooper-Smith
- Role
- Data Scientist at Cooper Smith
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
Experience
Data Scientist
Sep 2022 — Present · Toledo, OH, US
ETL and Data Pipelines:Developed and enhanced Python-based data pipelines, automating ETL processes for cleaning and transforming unstructured advertising data. Ensured efficient data flow across platforms and systems.• Data Analysis and Reporting:Utilized advanced data analysis techniques to extract actionable insights.Proficient in tools like Excel, SQL, Python, and Tableau for data visualization and reporting.Delivered key performance metrics, trends, attribution, reach & frequency, impressions, clicks, site visits, creatives, placements and actionable recommendations to support data-driven decision-making.• SQL Database Management:Created and maintained SQL databases to manage critical data, facilitating seamless data storage and integration. Worked closely with cross-functional teams to ensure smooth integration.
Education
Tianjin Polytechnic University
Bachelor's degree
2014 — 2018
Bowling Green State University
Master's degree
2020 — 2022
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