Jin Su Joo
VP, Strategy & Social Science @Throughline Strategy Inc.
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WORK HISTORY
VP, Strategy & Social Science @Throughline Strategy Inc.
EDUCATION
Yale University
Bachelor of Arts (B.A.)
Yale University
Doctor of Philosophy (Ph.D.)
SKILLS
ABOUT JIN SU JOO
I help pharma, biotech and other healthcare organizations deeply understand the experiences of their customers and stakeholders (people living with illness, their loved ones, and the healthcare professionals caring for them) and what drives their behaviors and decisions. Combining my sociology PhD training and consulting experience, I bring a nuanced, contextualized perspective and seek creative solutions to promote positive behavior change. My goal is to be a trusted advisor to my clients. I ask a lot of questions and think critically with them. I help them challenge assumptions, see different perspectives, develop impactful and actionable ideas, and most importantly, execute on those ideas.
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