Jinkesh Oswal

About Jinkesh Oswal

A Qualified Senior Level Management, IT Techno-functional Project Management professional, having rich and varied experiences in Digital Marketing, Adobe Analytics, Adobe Launch/DTM, AEP Web Mobile SDK, Google Analytics GA4, Search/Social Marketing, SEO, Web Analytics & Insights, Google Tag Manager, Google Looker/Data Studio, Ahref, SEMRush, A/B Testing, Demand Generation, Lead Scoring & KPI\'s, Email Marketing, Dashboards & Reporting, GTM Strategy, Growth Marketing, Campaigns, Audience & Targeting, Competitive Intelligence fits for managing or lead role in Digital Marketing Organization and Companies looking for growth marketing, build strong online presence, SEO, Better CX, Customer Acquisition and online reach. Being resourceful, capable, confident, innovative, formal and flexible in any subject towards profession.DOMAIN EXPERTISE-With 12+ years of experience across Digital Analytics, Analytical Solution Designing and Project Management.• Jinkesh, being IT Techno Marketing professional specializing in Business Requirement Analysis and SDR Creations, Adobe Launch Tag Management, Adobe Analytics Workspace, AEP Web Mobile SDK, Google Analytics GA4 and GTM.• Worked on Looker Studio, Dashboards and Key Insights, Story Telling, Analytics Migrations and Optimization, Customer Journey Analytics, Cross Channel Marketing and Attribution, Adobe Target, AB Tests, Analytical Debugging• Well versed with Project Management tools as Jira, Confluence, PowerPoint, Excel, Figma Designs, and Documents.TECHNICAL LANDSCAPE- Extensively worked on Adobe Launch, Adobe Debugger, Omnibug, Network Consoling, Assurance and Simulators for Mobile Apps for analytics tagging and validations, pixel management and AEP/CJA migrations. Worked on Adobe Analytics Workspace, Looker Studio, Power BI for project creations and Insights reporting. Having exposure to Google Tag Manager and Google Analytics GA4 as well. Worked on the project for Adobe analytics to CJA migrations involving AEP migrations, Adobe launch and reporting properties Migration, AEP Extension Configuration, Adobe analytics source connector configurations, Setting up Data Schemas, Data Stream, Data Views, Data Types such as integers, strings, date, currency and others as per defined solution design reference document and business solution. Delivered intense co relational Analytical dashboards and Key Insights from top of funnel to bottom of funnel customer success journey and happy conversion paths segmented by channels, devices, geography, visitors profiling.

Experience

1. Adobe Analytics Senior Consultant

   Infosys

   Jan 2024 — Present

   Managed projects on ECommerce Analytics implementation. Starting from Analytics requirement collection and creating solution design document, SDR/BDR, Debugging across analytics implementation and developments.• Managed project management process starting from briefing, planning, execution/implementation, and final delivery of project. Ensuring effective and timely Stakeholder engagement for each project stage approvals and developments. Engaged with Business, development and QA teams ensuring timely project deploymentsTools: Adobe Launch, Adobe Analytics, Adobe Workspace, Jira Confluence • Managing overall Business requirement documentation and building analytics tech specifications for development team, QA teams, Business stakeholders.• Managed overall analytics development and QA activities, across project using Jira and Confluence documents.• Managed Analytics Implementation and solution development for E-Commerce site and app.Projects: Homepage, Product Experience (PDP/PLP), Product Categorization, Add to Carts, Express Checkout, Cart and Single Page Checkout Experience, Order Confirmation, Fulfillment Experience, Payments, Promise Message tagging.

Education

• Finolex Academy of Management and Technology

  Bachelor of Engineering (BEng), Information Technology

  2006 — 2009

• DR BATU

  Diploma, Computer Engineering

  2003 — 2006

Skills

• Sitemap Creation and Submission
• Multilingual SEO
• Web Solution
• Competitor Research Analysis
• Social Reporting
• Analytic's
• Submission on Directories
• Search Engine Marketing (Sem)
• Managing Ongoing Internet Marketing Campaigns
• Organic Search Engine Optimization
• Social Media Marketing
• IT Support
• Analytics and Reporting Tools
• Social Bookmarking
• Link Exchange
• Articles
• Social Listening
• Web 2.0
• Sem
• Prs
• Search Engine Optimization (SEO)
• Forums
• Report Writing
• On Page and Off Page SEO
• Blogs
• Online Reputation Management
• Keyword Research Analysis
• Smm
• Link Building
• Project Team Management
• Social Analytics
• Blogging
• SEO
• Smo
• Analytics
• Orm
• Business Planning Strategy & Execution
• Social Media Optimization (Smo)