Jiniya Chatterjee
Social Media Manager | Brand & Digital Marketing | Online Reputation Management (ORM) | Campaign Strategy | Influencer Marketing | Employer Branding | Sprinklr | Adobe Analytics | MBA, IIM Ranchi
- Role
- Social Media Manager at HDFC Bank
- Location
- Ranchi, JH, IN
- LinkedIn followers
- 500 followers
About Jiniya Chatterjee
I’m a digital-first marketing professional passionate about building brands that people trust, engage with, and advocate for. Currently, I manage social media and online reputation initiatives at HDFC Bank, where I drive integrated campaigns, employer branding, influencer collaborations, and customer engagement across digital platforms. Over the last three years, I’ve helped deliver measurable business outcomes, generating over 20 million campaign reach, managing over social mentions, increasing positive sentiment by 35%, and improving engagement by up to 350% through insight-led content and community strategies. My expertise lies at the intersection of brand storytelling, social media strategy, ORM, and analytics. I enjoy turning consumer insights into high-performing campaigns while ensuring brand consistency, regulatory compliance, and exceptional customer experiences. Core expertise: Social Media Marketing | Online Reputation Management (ORM)| Digital Campaigns | Employer Branding | Influencer Marketing | Community Management | Social Listening | Sprinklr | Adobe Analytics | Consumer Insights | Stakeholder Management MBA graduate from Indian Institute of Management Ranchi, always curious about digital culture, emerging platforms, and the evolving relationship between brands and communities.
Experience
Social Media Manager
May 2023 — Present · Mumbai, IN
Education
MIRANDA HOUSE UNIVERSITY OF DELHI
Bachelor's degree, Zoology/Animal Biology
2017 — 2020
Indian Institute of Management, Ranchi
Master of Business Administration - MBA
2023
Surendranath Centenary School
12, Biology/Biological Sciences, General
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