Michelle Wang

About Michelle Wang

I’m a Marketing professional with a Bachelor’s degree at California State University, Northridge. I have worked 5+ years in the marketing field, with a well-rounded experience in the creativity, analysis, data and events side of marketing. Skilled in Paid Media and Social, proficient in Microsoft applications (Word, PowerPoint, and Excel), Google Suite (documents, slides, and sheets), paid social media platforms (Meta: Facebook and Instagram, LinkedIn, TikTok, and Reddit), and Adobe Suite (Photoshop, InDesign, and Illustrator)Outside of work I am an avid foodie who enjoys trying new restaurants, exploring new cities, and photography.

Experience

1. Media Planner

   Encora Inc.

   Apr 2024 — Present

   As of April 2025, DMI has been acquired by Encora• Develop tailored full funnel media plans for clients in the higher education vertical, achieving an increase of 49% ROI on a key campaign by analyzing business needs, budgets, and target audiences.• Manage and own six media plans, each with 6-figure budgets, by identifying, evaluating, and recommending over 15 new media channels to improve the clients’ media mix options.• Monitor and analyze the performance of campaigns from GA4 data, producing detailed monthly, mid-year, and end-of-year reports through Looker Studio and Excel that helped improve campaign efficiency and actionable insights for stakeholders.• Maintain strong relationships with key stakeholders, including clients and media vendors, while negotiating rates and added-value opportunities that resulted in a 21% increase in media reach.

Education

• California State University, Northridge

  Bachelor of Science - BS, Business Marketing

  2015 — 2019