Jennifer Xiang
Data Analyst CRO & Experimentation @NBCUniversal
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WORK HISTORY
Data Analyst CRO & Experimentation @NBCUniversal
Toronto, ON, CA
Lead experimentation and conversion optimization initiatives across high-traffic digital funnels at NBCUniversal, focusing on improving user experience and conversion performance through data-driven testing.
EDUCATION
York Mills Collegiate Institute
High School/Secondary Diplomas and Certificates
USC Marshall School of Business
Master of Science - MS, Marketing
Ivey Business School at Western University
Bachelor of Arts - BA, Business Administration and Management, General
ABOUT JENNIFER XIANG
I work in experimentation and growth analytics, focusing on conversion optimization and user behavior insights.At NBCUniversal, I support large-scale experimentation initiatives across high-traffic digital funnels, designing and analyzing A/B tests that improve conversion performance and customer experience. My work focuses on identifying friction in user journeys, translating behavioral data into actionable insights, and helping teams make data-informed decisions. I enjoy collaborating with product managers, engineers, and UX teams to turn experimentation insights into meaningful product and growth improvements.Areas of interest: Experimentation · CRO · Product & Growth Analytics Let’s connect: j••••••••@outlook.com
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