Jingcheng Xu
Senior Software Engineer @ Samsung Ads | Building Scalable Distribution Solutions
- Role
- Senior Software Engineer at Samsung Ads
- Location
- Sunnyvale, CA, US
- LinkedIn followers
- 500 followers
About Jingcheng Xu
As a Senior Software Engineer at Samsung Ads, contributed to the end-to-end development of a reporting platform, managing architecture, implementation, and delivery. The platform supports over 60% of DSP reporting functions and is designed to scale to 85% coverage, empowering business decisions with scalable and efficient analytics solutions to delivery data-driven products. Proficient in Golang, Python, and AWS, with a focus on delivering robust, high-performance platforms in collaboration with cross-functional teams.
Experience
Senior Software Engineer
May 2020 — Present · Mountain View, CA, US
Led development of a reporting platform from 0 to 1, owning core architecture, implementation, and rollout; platform now supports 60%+ of DSP reporting functions and is projected to scale to 85% coverage- Designed and implemented gRPC and RESTful APIs in Golang, integrating with PostgreSQLand a Snowflake-based analytics stack (Spark jobs orchestrated with Airflow) to power metadatamanagement, self-serve reporting, and end-to-end analytic workflows- Collaborated with gateway/bidder, delivery, attribution, and pacing teams on the conversion reporting stack, wiring data from upstream logs into the reporting platform to support dynamic charge types (CPM, CPC, CPI, etc.) with consistent, explainable metrics along the ads workflow- Partnered with product, business, and engineering stakeholders to prioritize features and ensure alignment with strategic objectives- Built monitoring and observability (e.g, Prometheus/Grafana and structured logging) to track state-machine execution, API performance, and pipeline health, improving reliability and reducing operational overhead- Mentored junior engineers and led design reviews, raising the bar on code quality and system design.
Education
Fox School of Business at Temple University
Master of Science - MS, Business Statistics
2017 — 2018
University of Minnesota
Bachelor of Science - BS, Engineering
2012 — 2016
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