Jing Han

About Jing Han

ARTiSTORY taps into world’s top museums and heritage icons and creates original…

Experience

1. Managing Partner

   Artistory

   Oct 2020 — Present · SG

   ARTiSTORY is a global leader in the field of art and cultural IP licensing and home of the world’s top museums and heritage institutions licensing programmes. With unique capabilities of transforming “Artefacts to Merchandise”, storytelling via digital content and empowered by teams globally, ARTiSTORY is committed to elevating sales revenues and brand awareness together with brands and retailers worldwide.\\\\nIt taps into world’s top museums and heritage icons and creates original illustrations and assets that are inspired by art and culture, which in turn, can be applied onto product and packaging design.\\\\nWe act as a master licensee for brands to launch design led licensing programmes across Europe and North America. We aim to develop key categories through licensing our assets and storytelling in the form of digital content. We enable consumer brands and retailers to acquire new customers more effectively, both in their online and offline stores, turning shoppers into loyal fans while providing them with unique shopping experience. Storytelling is central to human existence. That it\'s common to every known culture and research shows that messages delivered as stories can be up to 22 times more memorable than just facts. For consumer brands and retailers, storytelling is the future of marketing and there are no better ingredients of storytelling other than art and culture. The founding members of ARTiSTORY are pioneers in art and culture IP licensing with track records working with the British Museum, the MET, V&A and many world’s top retailers and consumer brands such as Alibaba, Amazon, Max Factors, Nestle, P&G and Uniqlo etc. The key value proposition that ARTiSTORY offers is the ability to capture the attention of consumers and resonate with them effectively.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Northwest Normal University

  Bachelor's degree, English Literature (British and Commonwealth)

  1996 — 2000