Helena Chen
Manager, Digital Platform @T&T Supermarket
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WORK HISTORY
Manager, Digital Platform @T&T Supermarket
Markham, ON, CA
Managed the strategic direction and project plans for platforms including website, mobile and App• Acquired online shoppers, drove the conversion rate and online shopping frequency to support sales• Utilized analytics tools to produce management metrics reports on platform activity, as well as deliver insights and recommendations for improvement• Supported Omnichannel development on Digital Platforms to ensure good customer experience
EDUCATION
Nankai University
BSc, International Business
Aston University
Master of Science - MS, Marketing/Marketing Management, General
Northwestern University - Kellogg School of Management
Executive Education Certificate, Digital Marketing Strategies: Data, Automation, AI & Analytics
SKILLS
ABOUT HELENA CHEN
I\'m a motivated, innovative marketing professional with 20+ years of experience specializing in marketing strategy development & execution, product portfolio management, new product development, CRM & customer engagement, digital marketing, merger & acquisition hopper build-up for several Fortune 100 companies and SaaS startups.Specialties:*Marketing Strategy and Planning *Market/Competitive Dynamics *Segmentation & Positioning for focused verticals*CRM & Customer Engagement*Product/Portfolio Management *Pricing Strategy & Management*Demand Generation & A/B Testing *Marketing Communications ( incl. events, digital, social media, public site, SEO etc.)*Merger & Acquisition Leads Generation and Screening *Marketing Training & ExcellenceTools and Skills:*CRM & Marketing Automation - Salesforce, Pardot, Hubspot, Active Campaign, Marketo*Marketing Campaign- Mailchimp, SurveyMonkey*SEO/Website - Creamingfrog, Siteliner, Google Analytics*Content Management: Wordpress, Magento*Social Media - Followerwonk, Hootsuite, Buffer*Webinar & Video - Gotowebinar, Goanimate*Visualization Tools - Tableau, Power BI, Thinkcell*Office Suite - Excel, PowerPoint*Data Tools – SPSS, SQL basics *Project/Program Mgmt – Six Sigma Green Belt*Analytical and quantitative skills, i.e. performing forecast modeling*Multi-task management skills*Cross-functional leverage skills, i.e. R&D, manufacturing, sourcing, supply & demand, customer service, financial and sales etc.*People Management Experience*Communication and presentation skills *Independent thinker, self-starter, quick-learner and team oriented To learn more, please contact me at:+16•••••••82 or h••••••••@gmail.com
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