Jinendra Aherkar
Brand Marketing at Warner Bros. Discovery
- Role
- Brand Marketing at Warner Bros. Discovery
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Brand Marketing
Sep 2021 — Present · Mumbai, IN
Brand Lead for Discovery Channel IndiaPartner Marketing for discovery+Partner Marketing for HBO Max South AsiaResponsibilities:#Created and executed go-to market strategies, communication strategy, top of the funnel campaigns and 360 degree media plans for discovery+, Discovery Channel, Animal Planet and DKids#Home channel and home network media planning for Discovery Channel, Pogo, Cartoon Network, DKids, Discovery Science, Investigative Discovery, and Turbo#School contact program (direct to school) for Cartoon Network#On ground activations for discovery+, Discovery Channel and DKids#Collaborated with cross functional teams such as research & insights, creative services, programming, PR, operations, performance marketing, distribution, and content, and external partners such as media agencies, creative agencies, digital marketing agencies etc#Launched the \"Sajna say yes to the dress\" song with Badshah with an integrated marketing plan; including our largest ever influencer campaign. Achieved 250 Million+ views for the song on YouTube. This song was a part of the launch of \"Say yes to the dress India\" on discovery+#Other responsibilities: Trade marketing, affiliate marketing, Social Media #Accolades- WBD Star Award (WBD star is awarded to a select employees at national level)- WBD Globies: Moonshot Award (Globie is a D2C marketing excellence award of WBD at global level)
Education
University of Mumbai
Bachelor of Laws - LLB
The Institute of Company Secretaries of India
Company Secretary
MICA | The School of Ideas
Master of Business Administration - MBA, Marketing
2018 — 2020
University of Mumbai
Bachelor of Commerce - BCom
2011 — 2014
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