Jess Indovina

About Jess Indovina

20+ years of extensive experience in the dynamic field of digital marketing, I have cultivated a proven track record that encompasses a wide range of specialties, integrated marketing strategies, SEO and content marketing, SEM, performance media marketing management, B2B lead generation and comprehensive data analytics. My journey in digital marketing began with a deep-seated passion for both advertising and journalism, which ultimately led me to earn a Bachelor of Arts in Communications, complemented by a minor in Advertising from Robert Morris University. My journey for digital marketing has fueled my success in various roles throughout my career. I have effectively managed multiple digital marketing programs, MarTech platforms, and content management systems. Additionally, I have focused on lead generation to enhance content development and have created and executed web optimization strategies tailored to meet the unique needs of different clients. I have honed my expertise in marketing analytics and organic growth strategies, with a particular focus on creating impactful content that not only enhances community engagement but also significantly boosts social media growth. My freelance consulting experience, combined with a robust background in online marketing, allows me to adopt a collaborative approach that strengthens brand presence across multiple platforms. I am deeply committed to leveraging data-driven insights, which enables me to align content strategies with overarching organizational goals. This approach builds strong connections with the audience and delivers measurable results that support the long-term success of the brands I collaborate with. By keeping up with advancements in AI search, AEO, and LLM language processing, as well as staying informed about industry trends and continuously honing my skills, I ensure that my strategies remain both innovative and effective.

Experience

1. Digital Marketing Content Strategist

   Assurant

   May 2022 — Present · Pittsburgh, PA, US

Education

• Robert Morris University

  Bachelor of Arts (B.A.) Communications

Skills

• Advertising
• Website Development
• Strategy
• E-Commerce
• Social Media Marketing
• Lead Generation
• Landing Page Optimization
• Online Advertising
• Mobile Marketing
• Web Project Management
• Web Analytics
• Marketing
• Social Media
• Email Marketing
• Digital Strategy
• Keyword Research
• Omniture
• Web Development
• SEO
• Search Engine Optimization (SEO)
• Google Analytics
• Google Adwords
• Analytics
• Pay Per Click (Ppc)
• Sem
• Web Design
• Affiliate Marketing
• Online Marketing
• User Experience
• Digital Marketing
• Marketing Strategy
• Search Engine Marketing (Sem)
• Crm
• Web Marketing
• Market Research
• Webtrends Analytics
• Facebook
• Ppc