Surge J.
Founder @Service Queen Pavers And Concrete
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WORK HISTORY
Founder @Service Queen Pavers And Concrete
Miami-Fort Lauderdale, FL, US
The company initially acquired and merged 3 commercial lawn maintenance companies under Service Queen which failed due to variable interest loan which is when I was bought in to start a new division. • Bootstrapped the company with under $50K seed and scaled revenue from $0 to $1M within 18 months.• Pivoted from a loss-making commercial maintenance model to establish a profitable hardscaping division.• Secured strategic partnerships with Home Depot, Superior Fence, and regional suppliers • Executed a comprehensive go-to-market strategy and fully managed the company P&L• Developed a productized service model on the CRM and streamlined sales onboarding • Implemented AI-driven workflow automation (Jobber, Zapier, Trello) • Led cross-functional team of 20+ across sales, marketing, permitting, bookkeeper, demo crew, install team and project manager.
EDUCATION
University of Manitoba
Bachelor of Commerce - BCom
ABOUT SURGE J.
AMBITION - EXECUTION - ACCOUNTABLE Revenue Generation background — on a mission to create, scale, systematize businesses that generate predictable cashflow and impact. I’m a builder, closer, and operator with 7+ years of international experience across Canada, Australia, and the United States. After leading sales in a $3B+ revenue construction corporate conglomerate, I bootstrapped a hardscape construction company from $0 to $1M+ revenue in under 18 months with less than $50K in capital. I transformed a loss-making lawn maintenance company into a profitable, systemized business—building two new verticals from scratch (concrete pours + interlocking pavers), securing strategic partnerships (Home Depot, National Fence Franchise), and implementing AI-driven workflow automation across operations. I’m obsessed with leverage and passionate about scaling teams, building systems, and driving execution at speed. Now exploring capital market plays, tech/media ventures, and remote-first opportunities where I can bring my founder mindset, systems thinking, and GTM execution to the table. Core Leverage Areas: • Scaling Ops & Revenue from 0 to 1M+ • GTM Strategy | Sales Playbooks | Paid Ads • Team Building & SOP-Driven Training • Artificial Intelligence & Workflow Automation • CRE Deal Exposure • Crisis Management Want to build something meaningful, scalable, and profitable? Let’s connect.
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