Jinay Shah
Commercial Leadership | South Asia | P/L Management | Strategic Marketing | Country Cluster Operational Excellence | B2B Business Management| Medical Devices and Healthcare Industry
- Role
- Head - Marketing, Oem Business & Business Operations, Bayer Radiology, South Asia at Bayer
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Head - Marketing, Oem Business & Business Operations, Bayer Radiology, South Asia
Oct 2023 — Present · Thane, IN
Marketing Leadership• Designed and executed South Asia marketing roadmap supporting Bayer’s transformation toward a solutions-based portfolio.• Enhanced brand performance through optimized resource allocation and commercial readiness planning.• Established structured customer & KOL feedback integration system for field insights.• Owned P&L for Radiology business and ensured achievement of financial targets.• Collaborated with regulatory & medical affairs for new product permissions and compliance.• Jointly developed medico-marketing initiatives with regional and global teams to elevate South Asia visibility.B2B Strategic Partnerships• Led high-value OEM collaborations driving incremental revenue and expanded market reach.• Conducted capability-building programs for OEM partners to strengthen brand presence.• Developed integrated marketing–sales initiatives for advancing Bayer’s premium portfolio.• Oversaw B2B revenue generation in neighbouring South Asian markets.Business Operations• Overseeing South Asia Service Operations; optimized response time and operational excellence through continuous improvement.• Acted as central liaison for cross-functional coordination to streamline business processes.• Strengthened governance through risk management, audits, and CAPA implementations.• Identified and developed new business models in collaboration with local sales teams.
Education
Welingkar Institute of Management
Post graduate program in Management Studies , Business Administration and Management, General
St. Xavier's College
B. Sc., Chemistry
2004 — 2007
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