Jinal Shah the Vegan Marketer
Plant-Based & Alt Protein Marketing Consultant | Helping Vegan Brands Go Mainstream & CPG Giants Launch Smart Protein | 2xTEDx Speaker 🌿
- Role
- the Vegan Marketer at The Vegan Marketer
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jinal Shah the Vegan Marketer
Your plant-based brand can\'t break out of the vegan niche? Your CPG brand doesn\'t know how to enter alternative proteins? I solve both problems.I\'m Jinal Shah, The Vegan Marketer. I help plant-based brands go mainstream and CPG giants launch alternative protein products that sell.I work with-> Plant-based or vegan brands across food, fashion, lifestyle-> Mainstream CPG, F&B, and D2C brands exploring the growing alternative protein niche. What makes me different?Most consultants understand corporate marketing OR plant-based. I speak BOTH fluently :)-> 5 years at Godrej Appliances leading consumer marketing and brand strategy-> Consulted with Unilever and pioneering plant-based brands Vegan First, WhiteCub, Health Nut, PBFIA, et al-> Vegan for 4 years- I don\'t just market to this audience, I AM this audienceHow I help:Marketing audits and strategy | Go-to-market planning | Brand positioning | Consumer and market insights | Competition analysis | Innovation research | Content & social strategyCurrently consulting for:Ahimsa Investment Movement (AIM) and emerging plant-based brands across food and fashion.Background:2x TEDx speaker on marketing innovation |~20 years in marketing strategy and B2C | Ex-Godrej | Worked with UnileverReady to scale your plant-based brand or launch your first alternative protein product? Send me a message
Experience
the Vegan Marketer
Nov 2022 — Present · Mumbai, IN
Marketing strategy and consulting for plant-based, alternative protein, and food tech brands. Focus areas: Go-to-market strategy | Product launch planning | Brand positioning | Consumer insights (vegan, flexitarian, plant-curious segments in India)| Marketing audits and fixes | Innovation research | Competitive analysisSelect clients: Vegan First, Vegan India Conference, WhiteCub, PBFIA, Ahimsa Investment Movement (AIM) and emerging plant-based brands across food and fashion sectors. Speaking: 2x TEDx Speaker on marketing innovation and business future-proofing
Education
K.J.Somaiya Institute of Management Studies and Research
MMS, Marketing
2005 — 2007
Podar College of Commerce and Economics
Bachelor of Commerce (B.Com.), Vocational (Marketing and Sales)
2000 — 2002
Narsee Monjee College of Commerce and Economics
BMS, Marketing
2002 — 2005
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