Jim Yeomans
- Role
- Associate Director, Abbvie Eye Care Marketing Analytics and Business Insights (Mabi) at AbbVie
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Jim Yeomans
Primary Market Research | Secondary Research | Marketing Strategy | Customer Experience |…
Experience
Associate Director, Abbvie Eye Care Marketing Analytics and Business Insights (Mabi)
Jan 2021 — Present
Manage and conduct all primary market research associated with the Allergan Eye Care franchise (Retina, Glaucoma, Presbyopia, Dry Eye and OTC). Manage one direct report. Key member of cross-functional brand teams tasked with maintaining and growing the brands.* Spearheaded several large scale Ophthalmologist and Optometrist Segmentations (Behavioral and Attitudinal) to enhance sales force efforts on key treatment areas. Provided clear guidance to senior management on how best to optimize the called upon audience.* Created a completely overhauled approach for AbbVie on how to test and develop new consumer products in the OTC space. Implementation is in progress.* Played a key role in developing a successful ad campaign as well as actionable patient and ECP Segmentations for a unique cash pay Rx product.
Skills
- Competitive Intelligence
- Strategic Planning
- Consumer Insight
- Analytics
- Brand Equity
- Product Development
- Data Analysis
- Biotechnology
- Strategic Thinking
- Quantitative Research
- Diabetes
- Leadership
- Managed Care
- Pharmaceutical Industry
- Survey Design
- Shopper Marketing
- Segmentation
- Business Development
- Focus Groups
- Medical Devices
- Advertising
- Social Media
- Product Marketing
- Fmcg
- Marketing
- Market Intelligence
- Brand Management
- Consumer Products
- Ethnography
- Market Analysis
- Management
- Consumer Behaviour
- Customer Insight
- Positioning
- Competitive Analysis
- Marketing Strategy
- Pricing Strategy
- Sales Effectiveness
- Commercialization
- Strategy
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